Eric Ledroux

Eric Ledroux is a seasoned executive with extensive experience in leadership roles across the flower delivery and car rental industries. As CEO of Interflora since November 2013, Eric has driven significant online growth through technology and innovation, overseeing a vast network of flower shops across Europe. Additionally, Eric serves as President of both Interflora Inc. and Fleurop Interflora Global Flower Services, managing international flower orders and brand standards. Prior roles include COO at Auto Europe Group, where Eric enhanced B2C and B2B operations, and CEO at Europcar France & Belgium, leading the company to market leadership. Eric's marketing expertise was further developed at Avis Europe Plc and Renault UK, contributing to substantial sales increases in both organizations. Eric holds a degree in Business Administration and Management from ESLSCA in Paris.