Zahria A. is an experienced Ecommerce and Brand Director at International Direct Group since December 2016, responsible for managing annual sales, growth strategies, marketing campaigns, and e-commerce operations for three brands in the US market. Zahria A. has a proven track record of driving online growth and enhancing creative outputs while significantly reducing costs. Previous roles include Ecommerce Associate at The Estée Lauder Companies Inc., Ecommerce Manager at John Robshaw Inc., and Web Content Manager at Bella & Chloe, showcasing strong expertise in digital content management, branding strategies, and collaboration with stakeholders. Zahria A. holds a Bachelor's Degree in Fashion Merchandising & Marketing from Stephens College.
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