International Direct Group
Zahria A. is an experienced Ecommerce and Brand Director at International Direct Group since December 2016, responsible for managing annual sales, growth strategies, marketing campaigns, and e-commerce operations for three brands in the US market. Zahria A. has a proven track record of driving online growth and enhancing creative outputs while significantly reducing costs. Previous roles include Ecommerce Associate at The Estée Lauder Companies Inc., Ecommerce Manager at John Robshaw Inc., and Web Content Manager at Bella & Chloe, showcasing strong expertise in digital content management, branding strategies, and collaboration with stakeholders. Zahria A. holds a Bachelor's Degree in Fashion Merchandising & Marketing from Stephens College.
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International Direct Group
Established in 2000, International Direct Group (IDG) is a privately held factory-based sportswear manufacturer with headquarters in New York City. IDG produces private label apparel for the missy, petite, women’s and contemporary consumer markets. IDG is also a cultivator of brands addressing a diversified range of lifestyle needs for fashion-savvy consumers. Our key brand portfolio currently consists of: Intro, Marrakech Clothing, Anorak, Blue Earth, Khaki & Co, among others. Our customers can be found in every major channel of retail distribution, including department stores, mass merchants, national chains, specialty stores, catalogs and online retailers. IDG’s diversity in product classifications, designs, consumers and volume in combination with our experienced sales team and logistical abilities allow us to be a valuable partner for our customers. With international manufacturing and sourcing operations, most importantly owning a factory in China, IDG is able to offer our retail partners a wide range of products and valuable services to suit their individual needs. We use Gold WRAP certified factories or facilities to ensure our manufacturing practices meet industry standards.