Caitlin Madison

Caitlin Madison, MBA has a diverse work experience in communications, marketing, and public relations. Caitlin most recently served as the Executive Director of Communications, Marketing, and Public Relations at International Leadership of Texas, where they designed and executed data-driven marketing and advertising strategies to increase student enrollment. Despite the challenges of the pandemic, Caitlin's advertising strategy led to a 7.8% growth in the 2020-2021 school year without opening any new campuses.

Prior to that, Caitlin worked at CDS Life Transitions as the Director of Marketing and Public Relations. Caitlin collaborated with the CEO and executive leadership team to develop individual marketing and public relations strategies across six company subsidiaries, resulting in increased membership and revenue. Caitlin also established an internal marketing team, saving the non-profit over $250,000 in outsourced expenses.

Before their role at CDS Life Transitions, Caitlin was the Communications Manager, leading public relations efforts for the launch of a new business entity called Prime Care Coordination. Caitlin created and developed content for various communication channels, including stakeholder communications, press releases, website content, and social media.

Caitlin's earlier experiences include working as an Assignment Editor at WROC-TV Channel 8, where they coordinated communication among a team of journalists, producers, photographers, and anchors, ensuring the completion of daily assignments. Caitlin also served as a News Intern at News 8, assisting reporters with interviews and writing segments for the show.

During their internship at WXXI Public Broadcasting Council, Caitlin developed a passion for storytelling and impactful discussions. Caitlin generated show ideas, booked guests, screened calls for live shows, and engaged with listeners about their ideas and concerns.

Overall, Caitlin Madison, MBA has a strong background in communications, marketing, and public relations, with a track record of implementing successful strategies and driving growth in various organizations.

Caitlin Madison, MBA attended Indiana University Bloomington from 2021 to 2023, where they earned their Master of Business Administration (MBA) degree. Prior to that, they studied at Rochester Institute of Technology from 2015 to 2017 and obtained a Bachelor's Degree in Journalism. From 2013 to 2015, they attended Nazareth University and focused on Communication and Media Studies as well as English Literature.