International Olympic Committee
Sofian Baghriche is a seasoned legal professional specializing in intellectual property (IP) enforcement and brand protection, with extensive experience across multiple sectors including technology, entertainment, and luxury goods. Currently serving as Legal Counsel for the International Olympic Committee since November 2022, Sofian previously held senior legal roles at Ubisoft and Asset Protection Solutions, where the focus was on anti-counterfeiting, cyberattack investigations, and legal representation in IP infringement cases. Career highlights include a Brand Protection Manager role at Moët Hennessy, overseeing anti-counterfeiting strategies in Africa and the Middle East, and earlier positions at LVMH and various law firms. Educational credentials include multiple master's degrees in IP and IT Law and Business Law from prestigious French universities, complemented by specialized training in online counterfeiting and piracy with INTERPOL.
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