Ruben Jay Legaspi

Marketing Head at International Pharmaceuticals

Ruben Jay Legaspi has extensive experience in the field of marketing and brand management. Ruben Jay began their career at Luminesce Creative Communications in 2006, where they worked as a Senior Project Officer. During this time, they led various on-ground marketing efforts for well-known brands such as Robitusssin, Clusivol, PhilUSA Corporation, Great Taste Coffee, and JollyTime Popcorn.

In 2012, Legaspi joined International Pharmaceuticals, Inc. (IPI) as a Brand Associate. Ruben Jay was responsible for planning, developing, and leading marketing efforts for Bioderm Family Germicidal Soap and Dr. S. Wong's Medicinal Sulfur Soap. Ruben Jay'simpressive performance led to promotions, and they eventually became a Brand Manager in 2014 and Senior Brand Manager in 2017. As Senior Brand Manager, they demonstrated a track record of driving growth, increasing brand awareness, and achieving revenue targets. Ruben Jay also led cross-functional teams to execute strategic marketing initiatives.

Alongside their work at IPI, Legaspi also served as a part-time College Professor at the University of San Carlos starting in 2015. In this role, they taught students about developing integrated marketing communication plans and training them in advertising across various media platforms. Ruben Jay also emphasized the importance of teamwork and interpersonal skills.

Overall, Ruben Jay Legaspi has a successful career in marketing and brand management, showcasing their expertise in product categories, leadership in executing marketing initiatives, and ability to achieve business goals.

Ruben Jay Legaspi has a Bachelor of Science (BS) degree in Marketing/Marketing Management, General from the University of San Carlos. Ruben Jay also holds an Associate's degree in Multimedia and Internet from Informatics Philippines.

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Timeline

  • Marketing Head

    January, 2019 - present

  • Senior Brand Manager

    September, 2017

  • Brand Manager

    November, 2014

  • Brand Associate

    May, 2012