Sarah Campbell

Sarah Campbell possesses extensive experience in the beverage and retail sectors, currently serving as Head of Research - Asia Pacific at The IWSR since May 2021. Responsibilities include leading the research function for the APAC region, managing a regional team, and collaborating with brand owners and retailers to enhance business strategies using consumer insights. Previously, Sarah held roles such as Sales & Marketing Manager at East Caribbean Soap & Salt Co. and Category Manager at Roadtown Wholesale Trading Ltd., showcasing expertise in sales strategy, product sourcing, and category management. Sarah's marketing acumen was further demonstrated at Lanson International UK as Head of Marketing, where brand activation and market insights were central to driving sales and profitability. Early career highlights include pivotal roles at Waitrose and The Nielsen Company, focusing on promotions and client management. Academic credentials include an MBs in Management & Organisational Studies from UCD Michael Smurfit Graduate Business School and a Diploma from the Wine & Spirit Education Trust.