Raquel Rumayor

Raquel Rumayor is an experienced digital marketing professional with a robust background in search engine marketing and account management. As the Digital Director for LATAM Airlines at Interpublic Group since January 2016, Raquel oversees performance improvement initiatives. Prior experience includes roles as Senior SEM Account Manager and SEM Senior Supervisor at Relevant Traffic, where responsibilities encompassed managing, optimizing, and auditing large-scale advertising accounts and budgets. Prior to this, Raquel worked as a SEM Specialist at PRS Marketing Service for Minube.com and as a logistics manager for point-of-sale teams at Diana Promocion. Raquel holds a Licenciatura in Political Science and Sociology from Universidad Complutense de Madrid and additional educational qualifications from Colegio Marte Salvatoris and Fomento Fundación.