Alyssa Bautista

Alyssa Bautista is a seasoned professional in the music industry, currently serving as a Senior A&R Coordinator specializing in Urban A&R at Interscope Records since June 2018. With a background that includes roles such as Urban A&R Coordinator and Urban Marketing Intern, Alyssa has developed expertise in analyzing consumption metrics for artists across Hip-Hop, Rap, and R&B/Soul genres and providing strategic insights to enhance consumer engagement. Prior experience as a Social Media Manager at Pergolina highlights Alyssa's marketing acumen, while a stint as Director of Community Relations with the American Marketing Association showcases commitment to community involvement. Alyssa holds a Bachelor of Science degree in Business Administration and Management from California State University, Northridge, earned in 2018.