Emily Bitzer Laurence

Emily Bitzer Laurence is an experienced marketing and sponsorship professional with a strong background in both traditional and digital media. Currently serving as VP of Sponsorships at Intersport since July 2020, Emily manages sponsorships, partnerships, and talent management across major sports leagues including the PGA, NFL, and NBA. Prior roles include Head of Alfa Romeo Media and Social Media at FCA Fiat Chrysler Automobiles, where responsibilities encompassed the strategy and execution of media and product placement for key brands, as well as leading licensing and merchandising initiatives. Additional experience includes senior positions at EEI Global, MC2 Events Exhibits Environments, and George P Johnson, where Emily successfully managed major event marketing programs and client relationships. Emily holds a BA in Business Administration with a focus on Marketing and Logistics Management from Central Michigan University.