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Rachel Gonzalez Greene

Director, Marketing Communications at Interval International

Rachel Gonzalez Greene has a diverse and extensive work experience in various marketing roles. Rachel currently serves as the Director of Marketing Communications at Interval International since April 2022. Prior to this, Rachel held the position of Senior Manager of Email Marketing at Interval International from August 2020 to April 2022.

Before their tenure at Interval International, Rachel worked as the Director of Email Marketing at 777 Partners from August 2017 to August 2020. In this role, they were responsible for developing email marketing strategies and optimizing performance for consumer finance brands. Rachel successfully created a highly effective email marketing strategy for F3EA, a personal loan company under 777 Partners, resulting in a significant increase in repeat customer conversions.

Rachel also has experience as a freelance writer and editor from July 2014 to December 2018. During this period, they worked with various South Florida-based brands, including Drinkfinity, Sossego Designs, travel agencies, and cleaning startups, providing brand strategies, copywriting, blog posts, investor presentations, and editorial services. Rachel maintained a strong client base, with all their Florida-based clients becoming repeat clients.

In addition, Rachel worked as a Content and Email Marketing Specialist at Jop Inc from July 2015 to July 2017. In this role, they developed and executed a dynamic voice and content strategy for Jop, an on-demand app for at-home services. Rachel also wrote and managed all email marketing campaigns and transactional emails for the Jop app.

Overall, Rachel Gonzalez Greene has demonstrated their expertise and versatility in marketing, particularly in email marketing, brand strategy, copywriting, and content development.

Rachel Gonzalez Greene began their education journey by earning a Bachelor of Music (BM) degree in Applied Music -- Bassoon from the Eastman School of Music and a Bachelor of Arts (BA) degree in English Language and Literature/Letters from the University of Rochester, both of which were completed from 2007 to 2012. Rachel then pursued a Master of Fine Arts (MFA) degree in Creative Writing at the University of Michigan, which they successfully completed from 2012 to 2014. Following this, Rachel obtained a Zell Fellowship at the University of Michigan from 2014 to 2015, where they focused on Creative Writing. In addition to their formal education, Rachel also earned certifications in Google Ads Display and Google Ads Search from Google in October 2019 and September 2019, respectively.

Links

Timeline

  • Director, Marketing Communications

    April, 2022 - present

  • Senior Manager, Email Marketing

    August, 2020