Heather Beach

Heather Beach, MBA, currently serves as Senior Vice President of Analytics at EVERSANA INTOUCH, a position held since August 2017, following previous roles as Vice President and Sr. Director in the same domain. Prior experience includes a tenure at Barkley from May 2013 to February 2017, where Heather developed the agency's analytical product offerings and cultivated a performance-driven mindset. Earlier career highlights include managerial positions in e-commerce analytics and digital marketing at Finish Line and Bass Pro Shops, with a focus on optimizing customer experience through data analysis, multivariate testing, and usability best practices. Heather holds an MBA in Marketing and a Bachelor of Science in Marketing Research from Missouri State University.