Tina O'Shea

Director, Design Systems at Intuit

Tina O'Shea is an accomplished director with extensive experience in content design and strategy, currently leading a team of 50 at Intuit as the Director of Content Design & Design Technology since January 2015. O'Shea has played a pivotal role in developing the QuickBooks voice across various marketing and product channels. Previously, as Group Manager of Content Strategy, O'Shea led a 30-member team focused on QuickBooks digital properties. Prior to Intuit, O'Shea held several key positions at LeapFrog, including Senior Manager for Content & Community and Senior Producer for Online Content, where significant achievements included enhancing community engagement and driving online sales. With a background in instructional design at Apple Inc. and freelance copywriting, O'Shea also retains a robust educational foundation with a BA in English Literature from UC Santa Barbara and a certificate in Book Publishing from UC Berkeley.

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