Cristobal S. is a high-energy marketing executive and agile leader with extensive experience in transforming challenged businesses across various industries, including Consumer Goods, MedTech, and Digital Media. They have held senior positions at companies like Telefonica Group, Imperial Brands PLC, and Invacare Corporation, where Cristobal spearheaded initiatives such as the creation of global communication departments and successful product repositionings. Currently, Cristobal serves as a Startup Strategic Advisor and Mentor at agileStories.io, focusing on disruptive technologies and business optimization. They completed their education at IMD Business School, recognized for excellence in open programs globally.
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