Inverta
Andrea Frazier is a seasoned marketing operations professional with extensive experience in technical consulting and marketing automation. Currently serving as a Senior Marketing Operations Technical Consultant at Inverta since May 2021, Andrea excels in translating business needs into actionable technical specifications and training clients on integrated marketing solutions. Prior roles include Senior Salesforce Consultant at GearsCRM, where Andrea led Salesforce and Pardot implementation projects, and Consulting Services Manager at Cheshire Impact, focusing on aligning resources and technology to optimize revenue. Earlier work at CivicPlus involved managing a large marketing database and executing email marketing campaigns. Andrea holds a B.S. and M.S. in Agricultural Economics from Kansas State University.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics