Inverta
Kathy Macchi is an accomplished Executive Vice President, Innovation, and co-founder of Inverta, LLP, where since January 2016, efforts have focused on helping B2B marketers navigate the complexities of omni-channel marketing. With extensive experience spanning over three decades, Kathy has held significant positions in various organizations, including Senior Associate at ITSMA, Managing Partner at Allegro Associates, Practice Manager at DemandGen, CEO of VideoNow, and General Manager at V-SPAN. Starting a career at Compu-Rent, Computers Now as Owner, Kathy has also contributed to 3M in roles related to market development and IT infrastructure. Kathy holds a Master of Education from The University of Texas at Austin and a Bachelor of Science from Boston State University, now the University of Massachusetts.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics