Kathy MacChi

Kathy Macchi is an accomplished Executive Vice President, Innovation, and co-founder of Inverta, LLP, where since January 2016, efforts have focused on helping B2B marketers navigate the complexities of omni-channel marketing. With extensive experience spanning over three decades, Kathy has held significant positions in various organizations, including Senior Associate at ITSMA, Managing Partner at Allegro Associates, Practice Manager at DemandGen, CEO of VideoNow, and General Manager at V-SPAN. Starting a career at Compu-Rent, Computers Now as Owner, Kathy has also contributed to 3M in roles related to market development and IT infrastructure. Kathy holds a Master of Education from The University of Texas at Austin and a Bachelor of Science from Boston State University, now the University of Massachusetts.