Inverta
Kendra Hathway serves as a Client Partner and Team Lead for the ABM Practice at Inverta, an action-oriented B2B marketing firm focused on account-based marketing and demand generation since December 2019. Prior to this role, Kendra spent over five years at ANNUITAS as Vice President of Strategy, where strategic initiatives were developed to support B2B marketing and sales leaders. Previous experience includes roles as Lead Generation Manager at AGCO Corporation, Marketing Director at both Meggitt Training Systems and Okabashi Brands, Marketing Communications Manager at Plaid Enterprises, and Marketing Specialist at WIKA Instrument Corporation. Kendra is a graduate of Syracuse University's S.I. Newhouse School of Public Communications, holding a BS in Advertising.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics