Laura Wiegert

Laura Wiegert is currently the Senior Vice President Marketing Communications at Investors Community Bank, a position they have held since May of 2014. In this role, Laura is responsible for leading marketing, communications, and customer experience initiatives for the organization with the goal of driving growth. Laura oversees a team of two marketing professionals, an annual intern, and vendor partners.

Prior to their current role, Laura was with Investors Community Bank for over 18 years in various marketing positions. In their most recent role before becoming Senior Vice President, Laura developed an annual comprehensive marketing plan that was aligned with bank strategies and tied to the customer buying process. Laura also created internal and external customer personas and journey maps to identify opportunities for improvement and target marketing at each stage of the customer journey.

In their role as Senior Vice President, Laura has continued their focus on providing an excellent customer experience. Laura has championed and led the bank’s customer experience efforts, including chairing a bank CX committee comprised of employees from various departments who collaborate on ways to improve the customer experience. Laura has also implemented a robust blog / inbound marketing program that utilizes Hubspot software to track leads and position the bank as a thought leader in commercial banking.

Laura Wiegert's educational career includes a BS in English/Journalism from Northern Michigan University, as well as business courses from Ishpeming High School.

Laura Wiegert reports to Tim Schneider, Co-Founder & CEO. Laura Wiegert works with Jennifer Foote - SVP, Risk & Compliance, Brooke Sprang - SVP, Human Resources, and Dave Coggins - EVP & Chief Banking Officer.