Joanna Perry

Joanna Perry has extensive experience in the field of marketing and ecommerce. Joanna currently holds the position of Marketing Director at Inviqa since January 2023. Previously, they worked at Pattern® from September 2018 to December 2022, where they served as Global Head of Marketing. At Pattern®, Joanna contributed to the growth of the business by utilizing inbound marketing strategies and expanding into new markets.

Before joining Pattern®, Joanna was the Head of Marketing at Practicology from June 2013 to September 2018. Joanna played a key role in setting up and building the marketing function for the company, which was later acquired by Pattern®. Joanna's achievements at Practicology include developing an inbound marketing strategy, supporting business expansion into international markets, and leading a successful rebrand project.

Prior to their role at Practicology, Joanna worked as an Executive Headhunter at ORESA Executive Search from September 2012 to May 2013. Joanna utilized their knowledge and contacts in the retail, digital, and technology sectors to recruit senior executives for multichannel retailers and consumer-focused businesses.

Joanna's early career includes roles at Ascential, where they held various positions at Retail Week and Drapers, such as Special Projects Editor, Acting Features Editor, and Technology Editor. During their tenure, they led content marketing and research initiatives, managed the production of publications and events, and wrote in-depth articles and opinion pieces on the retail industry.

Joanna's career began at BPL Business Media Limited, where they served as an Editor from June 2001 to August 2006.

Overall, Joanna Perry has demonstrated strong expertise in marketing, ecommerce, business development, and executive recruitment throughout their career.

Joanna Perry attended the University of Bristol from 1996 to 2000, where they earned a Bachelor of Science degree in Economics and Politics.