Laura Vestal

Laura Vestal is the current Head of Marketing at Invisibly. Laura has over 20 years of experience in marketing, sales, and management. Prior to joining Invisibly, Laura was the Director of Field Marketing at Maritz Motivation. In their role at Maritz, Laura was responsible for collaborating with Sales, Product, and Leadership to lead effective marketing and sales enablement initiatives based on market needs. Laura also successfully transformed the relationship between Sales and Marketing into a highly collaborative and successful partnership.

During their time at Maritz, Laura increased the brand presence of consulting services by developing a marketing strategy focused on creating and sharing high quality thought leadership content (e.g. videos, white papers, webinars, etc.). This content drove the highest CTR and engagement rate to date, and the webinar generated a record number of leads. Laura also lead and directed the event and sponsorship strategy - including live/virtual industry events and internal events (e.g. Sales Kickoff). In addition, they partnered with the global Sales team to translate their needs into effective sales enablement tools (e.g. pitch decks, digital brochures, etc.) that aligned company capabilities with the challenges and needs in core, target industries. Lastly, Laura successfully created and launched internal communication and training initiatives in a strategic effort to increase sales team productivity and results.

Laura Vestal has a degree in journalism from the University of Missouri-Columbia. Laura also has a certification in email marketing from HubSpot and a certification in social media marketing from HubSpot.

Some individuals on their team include Payton Syberg - Senior Account Manager, Andrea Tagliaferro - Marketing Director. Some of their coworkers include Mike Kennedy - VP, Business Development, Sean Mahoney - Head, Sales, and Michael Orlowski - President & COO. Their manager is Jim McKelvey, Founder & CEO.