George Easton is an accomplished entrepreneur and technology optimization expert, currently serving as the Chief Executive Officer and co-founder of ion8 since 2011, where the focus is on enhancing digital business operations and online branding. Previously, George held the position of CEO at SportRFID, leading product and growth strategies, and served as Vice President of the Alumni Association Board at Bishop's College School, facilitating organizational change. Early career roles include Web Strategist and co-founder of the Red Dot Project, Executive Recruiter at Easton Executive Search Group, and various positions in sales and management at IBM Canada and Intertan. George's educational background includes a Certificate of Entrepreneurship from Centennial College and studies at the University of Windsor and Bishop's College School.