Brendan Hicks

Brendan Hicks is a skilled professional in digital partnerships with extensive experience in media strategy and campaign execution. Currently serving as Manager of Digital Partnerships at IPG Mediabrands since September 2025, Brendan previously held various roles at Initiative from March 2021 to September 2025, including Senior Negotiator and Negotiator in Digital Partnerships, where Brendan designed efficient media workflows and translated client briefs into strategic media plans. Earlier experience includes contributions as an Associate and Media Planning Intern, where Brendan executed campaigns for notable clients and developed integrated media strategies. Brendan's career began with analytical work as a Summer Business Analyst at Kellogg Company, providing insights to support strategic decision-making. Brendan holds a Bachelor of Arts in Economics, along with minors in History and Business Analytics from the University of Colorado Boulder.