Chelsea Freitas

Chelsea Freitas serves as the Senior Vice President of Strategy at IPG Media Lab, with a tenure that began in February 2019. Freitas has held various strategic positions within the organization, transitioning from Vice President, Partner, Strategy & Innovation to Senior Vice President in 2024. Notable research contributions focus on topics such as augmented reality, luxury trends among Gen Z, and building brand excitement through community engagement. Previously, Freitas held roles at Joan Creative and Giant Spoon, receiving recognition as a "50 Under 30 Women to Watch in Digital Media" by The Drum in 2017. Earlier experience includes strategic planning at Saatchi & Saatchi and leadership in student advertising competitions. Freitas holds a B.A. in Public Relations and Advertising from Chapman University, complemented by a minor in English.