IPG Mediabrands
Deidre is the EVP, Managing Partner at Identity, Mediabrands’ data-led diversity & multicultural segment agency focused on driving brand growth based on these influential segments. In her role, Deidre ensures Mediabrands agencies use a Culture SMART lens when unlocking the power of culture for clients – through deep audience analytics, audience workshops, media strategy and media investment. Deidre is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. Deidre fundamentally believes that diversity, equity and inclusion for all is a true competitive advantage that drives business success.
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IPG Mediabrands
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Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab.