Deidre Smalls-Landau

EVP, Managing Partner, Mediabrands Identity at IPG Mediabrands

Deidre is the EVP, Managing Partner at Identity, Mediabrands’ data-led diversity & multicultural segment agency focused on driving brand growth based on these influential segments. In her role, Deidre ensures Mediabrands agencies use a Culture SMART lens when unlocking the power of culture for clients – through deep audience analytics, audience workshops, media strategy and media investment. Deidre is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. Deidre fundamentally believes that diversity, equity and inclusion for all is a true competitive advantage that drives business success.



  • EVP, Managing Partner, Mediabrands Identity

    Current role