Luisa Fernanda Trujillo Sierra

Luisa Fernanda Trujillo Sierra is an experienced marketing and digital business professional, currently serving as eBusiness Lead and Digital Director at IPG Mediabrands since August 2021. Previously, Luisa held the position of Coordinador de Marketing Digital at Puppis "Las Mascotas Primero," and worked as a Planner Senior at Ariadna Communications Group. Luisa's extensive background includes significant roles at OMD Colombia as Account Director managing notable accounts such as Diageo Colombia and Publicis Groupe as Ejecutiva de Compras for Coca Cola. Early career experience includes a role as Practicante de Publicidad BTL at BBVA Colombia. Luisa holds a degree in Mercadeo y Publicidad from Politécnico Grancolombiano and has completed additional training in strategic planning and audience concepts at Ibope Media and Centro Colombo Americano.