Jacob Beck

Jacob Beck is a seasoned professional in digital media and programmatic advertising, currently serving as Senior Director of Digital Activation at iProspect since January 2024. Beck previously held senior roles at Merkle, where responsibilities included Senior Director and Director of Programmatic from October 2020 to December 2023. Prior experience includes Associate Director and Programmatic Media Specialist at DWA, and Media Planner roles at DigitasLBi and allen & gerritsen. Beck began the career as an Assistant Media Planner and Media Intern, demonstrating a strong foundation in media planning and buying. Beck also held leadership positions during academic years at Boston University, including Account Supervisor for the AdLab and President of the AdClub, and has a Bachelor’s degree in Economics from Boston University.