While working on his Bachelor of Science in Product Design at Arizona State University, he began exercising his entrepreneurial mind by recruiting the best students from the design school into a small makeshift agency. Anthony found the clients, generated the concepts, and delegated tasks to the most qualified students. The clients received discounted services, the classmates earned money, and Anthony discovered the impact of bringing the right talent together.
After graduation, Anthony spent the remaining days of the dot-com boom as a strategist at a Silicon Valley web agency. He was afforded the opportunity to organize a gaming department, implemented new streamlined processes, and generate web concepts for entertainment brands like Disney and Arista Records. It was a dream job, but he had no skin in the game.
At the height of the bubble, Anthony convinced his childhood friend to help him build a 10-person web agency that developed web strategies and digital projects for companies like Logitech, Nike, and Bristol-Myers Squibb. Even after some success, the agency model was not scalable enough for Anthony.
Eventually, Anthony would find his scalable opportunity by shifting focus to the needs of the professional photography industry. With a talented team in place, a targeted industry, and a technology that filled a void, this new venture quickly scaled to over 10K clients worldwide.
Soon after, Arizona State University invited Anthony to guest lecture in their master’s program on various entrepreneurship topics including marketing, strategy, and finding opportunity. Working with the students reignited Anthony’s need to branch out and participate as an advisor and investor in various startups. It was this path that lead him to iProtean.
At iProtean, Anthony leads the operational and technology strategies of the brand. His goal is to bring together all of the attributes he has developed over the past 20 years as an entrepreneur to help shape learning opportunities for healthcare leaders.
Current role