Katherine Jameson Armstrong is an experienced professional in qualitative research and media development. Currently serving as Head of Qualitative at Ipsos Media Development since January 2015, Katherine has also held the position of Associate Director at Ipsos MORI since 2012, focusing on MediaCT. Prior to these roles, Katherine worked as Associate Director at Brand Driver from July 2006 to October 2011 and gained international experience in research and PR strategy at NDWWT in Mumbai, India, during 2005. Katherine began their career as a Senior Research Executive at Brand Health International from October 2002 to June 2005. Katherine holds a BA (Hons) in Communication and Cultural Criticism from Cardiff University, awarded in 2002.
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