Syed Fahad Ali is an experienced professional in market research and strategy, currently serving as Senior Research Director at Ipsos, leading the Automotive, Observer, Consumer Research, and Tourism sectors since November 2017. Previously, Syed held positions at Dubai Tourism as a Consultant and Manager for Market Insights and Destination Marketing strategy from October 2014 to November 2017, and at LG Electronics from April 2010 to October 2014 as Manager for Brand Marketing and Market Research. Additional experience includes roles at Karian and Box and The Nielsen Company. Educational qualifications include a Master of Science in International Business and Management from Alliance Manchester Business School and a Master of Science in Statistics from Karachi University.