Peiwen Lai

Peiwen Lai is a Senior Content Marketing Specialist at iQIYI.com, responsible for leading content marketing initiatives for Asian content in Southeast Asia, managing regional media strategies, and cultivating brand partnerships. With a background as a Social Media Manager at Mediacorp Pte Ltd, Peiwen oversaw social media campaigns and crisis management for various brands. Previous roles include Regional Community Manager at honestbee, where a unified social media strategy for Asia-Pacific was developed, and Digital Media Executive at Singapore Press Holdings, focusing on social media strategies for STClassifieds. Peiwen's career began with cabin crew positions at Singapore Airlines and account executive work at ED&C, underscoring a comprehensive skill set in marketing, community engagement, and digital strategies. Peiwen holds a Bachelor of Arts in Communications and New Media from the National University of Singapore.