Asif Pesnani

Asif Pesnani is a seasoned professional with extensive experience in market research and consulting within the pharmaceutical and healthcare sectors. Currently serving as Senior Principal and Head of Market Research and PPG Consulting at IQVIA since 2021, Asif drives business development, client management, and project delivery, with a focus on the full product lifecycle and strategic government projects. Previous roles at IQVIA include Principal and Cluster Head Analytics and Consulting, as well as Head of Analytics and Commercial Excellence in the Middle East. Prior to IQVIA, Asif held key positions at ZS Associates, where responsibilities ranged from leading project execution for various clients to developing go-to-market strategies for product launches. Asif holds a Bachelor of Business Administration in Economics and Finance from the University of Wisconsin-Madison.