Mengyuan Huang

Mengyuan Huang is a seasoned professional with extensive experience in research and strategic consultancy. Currently serving as a Senior Research Manager at 艾瑞 since October 2022, Mengyuan previously held managerial roles at 广州快决测测信息科技有限公司 and served as an Associate Consultant at Consulting by Kantar. Notable project contributions include leading a mystery shopper initiative for a prominent home furnishing brand, developing operational strategies, and utilizing quantitative methods to enhance staff performance across multiple stores. Additionally, Mengyuan has executed an O2O channel strategy project for a leading chocolate brand, offering valuable insights on customer behaviors and channel operations. Prior experience includes a Senior Analyst position at Nielsen, where Mengyuan focused on e-commerce trends and competitor analysis in the smart projector market. Educational qualifications include a Bachelor of Laws in Sociology with a focus on Statistics from Fudan University and an exchange program at Mount Allison University.