Gideon Cheok

Gideon Cheok is an experienced design leader currently serving as the Head of Product Design & UX Research at Iress since July 2022, where coaching in UX research and data-driven design has led to a notable 27-point uplift in NPS in 2024. Previously, as Director of Product Design at Artsy, Gideon utilized behavioral economics to enhance average offer value by 20.5%. In a prior role as Director of Experience Design at Digitas UK, Gideon significantly increased revenue by turning Honda into the highest-earning account. Experience at AKQA, where Gideon collaborated closely with Nike on the Nike Training Club app, alongside a strong foundation established at agencies like Isobar and Ed Hardy, showcases a robust career in product design across various high-profile clients. Gideon holds an Honours Bachelor of Multimedia Design from Monash University.