Jo Sendell

Jo Sendell has a diverse work experience spanning across various industries. Jo started their career at Unilever as a Brand Manager from 1992 to 1996. Jo then joined L.K. Bennett Limited in 1996, initially as a Brand Director and later became the Managing Director until 2004. From 2004 to 2013, they served as the Managing Director of Cath Kidston Limited (UK).

In 2012, Sendell took on the role of a Non-Executive Director at Brompton Bicycle, contributing to board meetings and providing guidance on branding, product, marketing, and retail strategy. In addition, they worked as an interim Marketing Director for 8 months.

In 2013, they transitioned to Penelope Chilvers, where they held the positions of Managing Director and Non-Executive Director until 2021.

Most recently, in 2014, they became the Managing Director of Iris Fashion Limited. Additionally, they currently hold the role of Non-Executive Director at Bedfolk since 2022.

Jo Sendell attended Kingston University from 1988 to 1992, where they obtained a Bachelor of Arts degree in Business Studies.