Sandra Reape

Sandra Reape has a diverse work experience in the field of consumer insight and market research. Sandra started their career in 1998 as a Senior Marketing Executive at The Marlborough Group. Sandra then worked as a Market Research Executive (Contract) at AIB in 2001. In 2002, they joined Millward Brown as a Research Project Manager. Sandra then moved on to The Leading Edge in 2005, where they served as a Senior Account Manager until 2007 when they joined RED C Research and Marketing Ltd as an Associate Director. In 2008, Sandra returned to Irish Distillers Pernod Ricard, initially working as a Consumer Insight Manager for Jameson and later as a Senior Consumer Insight Manager - International Marketing until 2013. Currently, they are the Global Consumer Insight Director at Irish Distillers Pernod Ricard.

Sandra Reape obtained a Masters of Business Studies, specializing in International Marketing, from University College Dublin in 1995-1996. Prior to that, they earned a Bachelor of Business Studies with First Class Honours in Marketing from Munster Technological University.