Marketing and Brand Management

The Marketing and Brand Management team at Irish Distillers is responsible for shaping and promoting the company's iconic whiskey brands, including Jameson and Redbreast. This team leverages global consumer insights to craft compelling narratives and cultural experiences that resonate with diverse audiences, while also emphasizing brand sustainability and responsible drinking. Through innovative marketing strategies, they drive brand growth and connect consumers with the rich heritage of Irish whiskey across more than 130 markets worldwide.