Dr. Rivard has a long history of entrepreneurship in the medical and health field. After earning his undergraduate and medical degrees from Loyola University of Chicago, he began a practice in the newest medical specialty of the time, emergency medicine. He also began diversifying his investments to focus on health and organic farmland. His interest in organic farming goes beyond profit. Dr. Rivard is now reaching out to other physicians and health care professionals to bring attention to the varied health illnesses associated with the current food production system. Specifically, he is concerned about the growth of Type 2 diabetes, food allergies and various cancer incidences that may be associated with the food choices. He views investing in Iroquois Valley as a chance to both reclaim the health and sustainably grow capital.