Irrational Agency
Lilla Magony is currently serving as the Associate Research Director at Irrational Agency since July 2022. With previous experience as a Client Director at System1 Research and Senior Account Manager at Innocean Worldwide Europe and McCann Budapest, Lilla has a strong background in research, account management, and client relations. Holding a Master of Science in Behavioural Economics from the University of Amsterdam Business School, Lilla's career has been marked by a progression of responsibilities and a diverse range of clients in industries such as automotive, food and beverage, banking, and telecommunications.
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Irrational Agency
Irrational Agency is a team of behavioral researchers who uncover personal narratives that drive non-conscious buying behaviors to enhance customer experience and drive business impact.