Irresistible Foods Group
Mitch Rotenberg is an accomplished marketing professional with extensive experience in omnichannel marketing and e-commerce. Currently serving as Director of Omnichannel Marketing and E-Commerce at Irresistible Foods Group since 2022, Mitch has held various leadership roles in the industry, including Brand Manager at King's Hawaiian and multiple positions at Mars, where responsibilities ranged from Senior Associate Brand Manager to Category Manager. Mitch began their career at AXA as a Consultant and later worked as a Private Client Associate at Bernstein Global Wealth Management. Educational credentials include an MBA in Marketing and General Management from the University of Michigan - Stephen M. Ross School of Business and a BA in Economics and Public Policy from UCLA.
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Irresistible Foods Group
Irresistible Foods Group (IFG) is a family of authentic food & beverage brands that are beloved by their consumers for its irresistible products, uniquely connected through its shared values, and sold in the Perimeter. Our Values: We treat others with dignity – respect is unconditional. We are curious and never stop learning. We dream big and get stuff done. We celebrate bringing your own flavor. This is the core of our Irresistibility. Our Products: We create products that make ordinary occasions special and special occasions unforgettable. We believe Irresistible products are not trendy; they become a meaningful part of your life. We commit to continually exceeding your expectations. Good enough is not good enough. Our 'Ohana: Employees. Partners. Customers. We are all family. We are here when times are tough. We inspire you to grow. We hold you accountable to maximize your potential and celebrate your wins. Our ’Ohana grows together. Our Roots: We are here for the long-term and have no plans of leaving. We authentically steward brands into the future. We become a pillar of the communities we live in and work in. Let’s leave a legacy.