Alida Farfán Cairo

Alida Farfán Cairo is a skilled commercial executive with extensive experience in the distribution of irrigation products, currently serving at Irritec since February 2022, focusing on the Northern region. Previous experience includes a role as a Sales Executive at Netafim, where Alida developed agricultural zones in Lima and the Norte Chico area, alongside various sales and customer service positions that involved pricing and technical product knowledge. Alida's career began at Optica GMO as an administrative assistant, managing sales and supervising staff. Alida holds a degree in Industrial Engineering from Universidad Nacional de San Agustin de Arequipa, obtained between 2011 and 2016.