Crystal Naves

Crystal Naves is an experienced professional with a strong background in human resources and marketing. Currently serving as the Senior Manager of HR Governance and Administration at Irving Oil since November 2013, Crystal has developed and managed customer loyalty strategies across Canadian, United States, and Ireland businesses and has played a significant role in talent management initiatives. Previous positions include Customer Loyalty Manager, Manager of Talent Management, HR Governance, Systems and Insights, and Loyalty Marketing Specialist at Ipsos Reid. Crystal's career also encompasses roles such as Senior Research Manager at the Canadian Red Cross and Direct Marketing Associate at the English Language Academy. Crystal holds a Bachelor of Commerce degree in Marketing Informatics and Commerce from Dalhousie University, completed in 2002.