João Geraldes

João Geraldes, Ph.D, MSc, serves as the CEO of 2B-On, a business and technology consulting firm focused on data science and customer experience since February 2015. Additionally, João has held faculty lecturer positions at ISCAL-Lisbon Accounting and Business School, Instituto Politécnico do Porto, and ISCTEM - Instituto Superior de Ciencias e Tecnologia de Moçambique. In March 2023, João became an expert at the Inspeção-Geral da Educação e Ciência, overseeing educational quality. João has also contributed as Vice President of the Data Science Portuguese Association and the Portuguese Association of Sales Professionals, while presiding over the Scientific Committee of the Associação Portuguesa de Business Intelligence. Contributions to Diplomatic & Business Magazine as a guest columnist further highlight João’s expertise in management and business. Academic achievements include a Ph.D. in Management, Strategy, and Positioning from Universidad de Extremadura and a Master’s degree with distinction from Instituto Superior de Gestão.