Alfonso Becerra Cid

Alfonso Becerra Cid is an experienced professional with a diverse background in innovation and strategy across various industries. Currently serving as a Tutor and Backbone Projects Coordinator at ISDI since October 2017, Alfonso holds the position of Strategy & Innovation Director at the Federación Mexicana de Fútbol until October 2025. Previously, Alfonso contributed as a Board of Advisors Member at IMT Instituto Mexicano de Teleservicios and as General Manager at julieta.ai. Notably, as Innovation & Customer Experience Deputy Director at Cinépolis, Alfonso was instrumental in developing global innovation strategies and enhancing customer journeys through both disruptive and incremental initiatives. Additional experience includes roles at Cisco, Avaya, and BlueBox Ventures, along with ongoing education at prestigious institutions such as IPADE Business School and EGADE Business School del Tecnológico de Monterrey.