Omar Rois

Omar Rois is a seasoned professional in data analytics and digital CRM with extensive experience across various industries. As a Founding Partner at Xeerpa since June 2012, Omar leads the development of data analytics technology for First Party Data management, enhancing client and consumer profiling. Concurrently, Omar serves as a Digital CRM Professor at Instituto Superior para el desarrollo de Internet (ISDI) since October 2012. Previously, Omar held the position of Director of Analytics at Conento Data Science for a year, directing marketing analytics consulting projects for major clients, including Campofrío and Nivea. Omar's career began in 1998 as a CRM Manager at PRISA TV, managing the analytical marketing department at DIGITAL+ (now MOVISTAR+). Omar holds a degree in Marketing from M&B - Esem and completed the Entrepreneur Training Program at IE Business School in 2014.