Anna Ribera Ferrer

Anna Ribera Ferrer is a seasoned UX and Service Design professional with extensive experience across various sectors, including banking, telecommunications, and aviation. Currently serving as a UX & Service Design Lead at ISDIN since January 2022, Anna specializes in providing user insights for strategic projects and aligning business decisions with customer opportunities. Previous roles include UX Researcher with NTT DATA, where qualitative and quantitative research was conducted to enhance user experiences, and Service Designer at Bicg, focusing on improving employee experiences through cultural change initiatives. Anna possesses a solid educational foundation in psychology, complemented by multiple courses in user experience, service design, and behavioral design from prestigious institutions.