Barton Goldenberg

Founder and President at ISM

Barton Goldenberg is a keynote speaker and author with over forty years of experience in sales, marketing, and customer service. In 1975, they founded Barton Goldenberg, a company dedicated to helping companies gather, organize, and leverage customer data. Theirclients include ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Schlumberger, and T. In 1985, they founded ISM, Inc., where they served as Founder and President. At ISM, they were committed to helping sales, marketing, and customer service executives do business in the Metaverse. Barton founded the Metaverse Resource Center with Silicon Valley guru Tim Bajarin, which contains 100+ case studies of companies doing business in the Metaverse, along with dozens of articles and videos.

Barton Goldenberg received a B.S.E. in Marketing from The Wharton School between 1973 and 1977. Barton then attended The London School of Economics and Political Science (LSE) between 1977 and 1979.

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