Kethan Parmar

Kethan Parmar has a diverse work experience in the field of marketing and digital program management. Kethan started their career as a Market Analyst at Wharfe Valley Farms in 2011, where they conducted market research and analyzed consumer attitudes and competitors. From 2012 to 2015, they worked as a Digital Campaign Manager at SuccessFlow Ltd, specializing in demand generation, marketing automation, social media marketing, and sales and marketing alignment.

In 2013, Kethan worked as a Digital Campaign Manager at Genius.com, Inc, where they provided marketing automation and demand generation solutions. Kethan then moved on to Contentology UK in 2016, where they served as a Digital Program Manager, focusing on B2B content marketing.

From 2017 to 2018, Kethan served as a Marketing Manager EMEA at UserZoom, a company that specializes in usability software and user research. Kethan then joined Formisimo in 2018 as a Senior Marketing Manager, leading the Form Intelligence sector and making online forms easier to complete through analytics.

In 2019, Kethan worked as a B2B Marketing Manager at Capita Local Public Services before joining Virtalis as a Global Marketing Manager / Revenue Operations. At Virtalis, they managed global marketing strategies and revenue operations.

Currently, Kethan holds the position of Head of Demand Generation at ISMS.online. ISMS.online is a cloud software solution for implementing information security management systems and achieving compliance with various standards and regulations, such as ISO 27001, GDPR, and NIST.

Throughout their career, Kethan has demonstrated expertise in demand generation, marketing automation, content marketing, and market analysis. Kethan has a strong focus on achieving business goals and improving customer experiences.

Kethan Parmar began their education at Stretford High School from 2000 to 2005. Kethan then attended Loreto Sixth form from 2006 to 2008, where they completed 4 AS Levels and 4 A Levels, including courses in Government & Political Science. Continuing their studies, they pursued a Bachelor of Arts (B.A.) degree in Marketing at Leeds Beckett University from 2009 to 2012.

In addition to their formal education, Kethan Parmar has also obtained various certifications. In April 2014, they completed a course on Implementing Social Media Campaigns at The Chartered Institute of Marketing (CIM). More recently, in October 2022, they obtained the Engage Certification from ZoomInfo and the HubSpot Marketing Software certification from HubSpot Academy. Kethan also has a Certificate in Management Consulting Essentials, although the specific details regarding its institution and the time of completion are not provided.