Murtaza Abidi

Murtaza Abidi is a seasoned Senior Product Designer with extensive experience in user experience (UX) design. Currently at Isometric since September 2022, Murtaza previously held senior design roles at Intercom, TransferWise, HSBC Global Banking and Markets, and several contract positions at Aviva, SapientNitro, BT, and Sky. Murtaza's expertise includes UX definition for health and wellness projects, app design for MyAviva, and developing frameworks to enhance customer support interactions. Murtaza holds an MSc in Integrated Product Design from Brunel University London and a BSc in Ergonomics from Loughborough University, along with a Diploma in Professional Studies.