Liat Ben David

Liat Ben David is a seasoned marketing professional with extensive experience in product marketing and business development. Liat has been serving as a Senior Product Marketing Manager at Isracard since June 2022. Previously, Liat held the position of Product Marketing Manager at Cal (Israel Credit Cards) from January 2013 to January 2022, where responsibilities included conducting initiatives to enhance client retention and managing negotiations with business partners. Earlier roles include Affiliate Marketing and Project Manager at Tzomet Sfarim and Account Manager at Havas Tel Aviv, showcasing a strong background in marketing strategy, relationship management, and collaboration across various media levels. Liat holds a Bachelor's degree in Communications and Management from The College of Management Academic Studies, earned between 2000 and 2004.