Lorenzo Picchiotti

Lorenzo Picchiotti serves as the Chief Creative Officer and Partner at DUDE since September 2014, also holding the position of Executive Creative Director. Additionally, Lorenzo has been an ADCI Board Member since April 2022 and an Academic Coordinator and Teacher at IED Istituto Europeo di Design since September 2016. Prior experience includes roles as Senior Art Director at M&C Saatchi, Art Director at McCann Worldgroup, M&C Saatchi, JWT, and Red Cell, as well as an internship at CEG MAXICOM. Lorenzo holds a Laurea triennale in Psychology from Università degli Studi di Firenze and has studied at the Accademia d'Arte e Design Leonetto Cappiello in Florence.