Sara Bellani is a seasoned professional with extensive experience in marketing and communications, currently serving as the Founder and Consultant at Winewin since February 2016, where a synergy of marketing expertise and a passion for wine is emphasized. As a Thesis Tutor and Lecturer at Istituto Europeo di Design in Milan since October 2018, Sara guides students in developing advanced marketing projects that integrate diverse concepts in fashion marketing and communication. Prior experience includes a role as Marketing Manager at The Coca-Cola Company, overseeing brand performance and product innovation, along with product management roles at Sony and Unilever. Academic qualifications include a Master’s Degree in Sommelier from the Italian Sommelier Association and a Laurea in Economics from Università degli Studi di Milano.